Search Engine Optimization (SEO)

Search engine optimization is the process of getting traffic from the search result pages on a search engine. It is “free,” “organic,” “editorial” or “natural” search results that are displayed in all major search engines like Google, Bing and Yahoo etc. In simple terms Search Engine Optimization or SEO is the activity of ensuring information can be found in search engines when a particular word and phrase is typed in.
It is nothing but a set of rules when drafted in a website or blog particular keywords and phrases can be optimized so that the users can find them easily. In addition, the set of rules are a great way to increase the quality of web sites by making them user friendly, easier and faster to navigate. This activity enables the websites or blogs to improve their search engine rankings.
We at Techibots have years of expertise in SEO and have served several industry leaders. Before assigning your SEO work to an agency, first one needs to understand as how the SEO activity is performed.
Well content is the key. Well drafted content drives people to visit your pages and same is understood by Google that your pages are unique and interesting. Google or any search engine wants to show interesting and authoritative pages in its search results and this leads to search engine success.
Generally a search engine promotes authority pages to top its rankings. Hence it becomes a necessity to create pages that becomes authority pages. This needs writing content that people find useful and interesting. Such content is usually shared in blogs, feeds, forums, social media etc. This activity is picked by Google or any search engine as authority content. By virtue of such content, search engines create strong and sustainable links which helps in maintaining better rankings.
To generate links one should always focus on quality content. Never think of links in isolation from your content. Having great content is vital in increasing your chances of securing natural links from relevant pages. These links will help in multiple ways. Even great sites do not prefer to be linked to poor quality content.
Search engine optimization is one of the brilliant way of marketing your product / website as it generates traffic free of cost. However, lot of companies invest huge amount of money and time without getting proper results. We at Techibots have expertise in SEO operations and can assure the best of ROI.
There are multiple benefits of SEO, right from driving traffic to generating revenue. Brand visibility can also be attained through proper SEO. However, there is a lot of misinformation about what a SEO can do. We at Techibots try to give you realistic expectations about what search engine optimization can accomplish in the short, mid and long term growth plans.