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Social Media Marketing (SMM)

Social Media Marketing (SMM) is one form of internet marketing that utilizes social networking websites as a relation building tool. The goal of SMM is to produce content that users will like and share within their social network to help a company increase its brand presence and broaden customer reach.
One of the key components of SMM is Social Media Optimization (SMO). Like Search Engine Optimization (SEO), SMO is a strategy for attracting new and unique visitors to a website. SMO can be done two ways: adding Social Media links to content, such as RSS feeds and sharing buttons -- or promoting activity through Social Media by updating statuses or tweets, or blog posts.
Social Media Marketing is a powerful through which businesses from small to large all reach to prospects and customers. If you're not speaking directly to your audience through social platforms like Facebook, Linkedin, Twitter, Instagram, and Pinterest, you're missing out! Your customers are already interacting with brands through Social Media. Marketing on Social Media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
First analyze your business goals, before you begin creating Social Media Marketing campaigns. Starting a Social Media Marketing campaign without a social strategy in mind is like navigating in the vast sea without a map, while you might like it, but you'll probably get lost.
More you are engaged with your audience on Social Media; the easier it becomes to achieve your marketing goal. Social Media Marketing can help achieve number of goals, like:
Increment in website traffic
Increased brand recognition
Improved brand loyalty
Building conversions
Improving communication and better interaction with key audiences
Below mentioned methods can be followed for a successful Social Media campaign.
Content planning for Social Media
Social content should be promising and attractive
Maintain a consistent and positive brand Image
Promote content to attract traffic
Share links on multiple platforms
Track you competition
Measure success with analytics and other tools
Different Social Media platforms behave differently. Each platform has unique user base and environment. Different approaches are required to market in different social platforms. Hence it is essential to develop unique strategy for each platform.
Some of the popular platforms are: Facebook, Google+, Pinterest, Twitter, Linkedin, Youtube Reddit, etc.